Global & Kombucha Market research report Competitive Landscape, segmentation, size, CAGR and Forecast 2017 to 2023 - Asia Pacific Market Research

Global & Kombucha Market research report Competitive Landscape, segmentation, size, CAGR and Forecast 2017 to 2023

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Global & Kombucha Market research report Competitive Landscape, segmentation, size, CAGR and Forecast 2017 to 2023

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Kombucha is a range of fermented, lightly sweetened green or black tea drinks which are usually known as functional beverages for their expected health benefits. It is produced through fermenting tea utilizing a yeast" (SCOBY) and "symbiotic 'colony' of bacteria. The major factors driving the demand of APAC kombucha market are growing consumption of alcohol beverages, growing prevalence of chronic diseases such as cancer, diabetes, increasing per capita income, changing lifestyle of people and increasing awareness regarding health benefits concerned with probiotic beverages. Recent advancements in microbial cellulose, a portion of kombucha culture, involve wide application range i.e. textile sector where the dried culture can be utilized in fermentation process. Moreover, the major ingredients which are utilized in kombucha production are sugar, water and starter culture or kombucha culture. The kombucha culture is inclusive of microorganisms such as yeast and bacteria. Subsequently the fermentation procedure of kombucha is carbonated and is combined with vitamins, antioxidants, probiotics, vinegar and amino acids. The major kombucha flavors are herbs & spices, berries, apple, citrus, flowers, coconut & mango, and others. There are various factors restraining the market growth such as growing incidences of beverage recall and high inventory carrying cost. But, still the APAC market has lot of scope due to growing R & D investment for kombucha and growing demand from India & China. The APAC kombucha market is facing some challenges such as high time required for approvals of functional beverages and strict regulations regarding food & drink safety. The APAC kombucha market was valued approximately $ 142 million in 2016 and it is expected to reach approximately $ 624 million by 2022. The APAC Kombucha market is expected to grow with the CAGR of 28% during the forecast period.
APAC is the fastest growing region for kombucha market. The factors that are making the APAC kombucha market potential are increasing prevalence of cancer in Asia Pacific. In 2015, there were approximately 4.4 million new cancer cases were found and over 2.8 million cancer deaths happens due to lung cancer that is the most common cancer and the major cause of cancer death in China. As kombucha is beneficial for cancer treatment it is expected to increase the kombucha demand in China and moreover, the rising belief of people on healthy beverages in China coupled with increasing standard of living and disposable income of consumers are also creating high scope for the market in China. Chinese government is also highly focusing on quality of functional beverages before approving which might lead to increase the quality of China kombucha products and ultimately increase the demand for China’s kombucha products. China is majorly competing with developed countries such as U.S and Canada for innovations and the major strength of Chinese products is the low cost products as compared to developed countries. Japan is also one of the major consumers of kombucha. As yakult has been preferred by the Japan consumer for health benefits. Thus, the APAC kombucha market is potential in every aspect and therefore the companies such as GT, Urban kombucha and so on are actively performing their activities in the region.
The global kombucha market is segmented on the basis of type and flavor. According to type segmented, the kombucha market is further sub-segmented into bacteria, mold, yeast and others. Each kombucha culture consists various strains of bacteria and yeasts. The strains provide broad range of applications coupled with better yield in kombucha. According to flavor, the market is sub-segmented into herbs & spices, berries, citrus, apple, mangos & coconuts, flowers and other flavors.
Geographically, North America is leading the kombucha market. U.S. is the major region driving North American region. High awareness regarding health in the region coupled with high consumption of health drink in the US is supporting the demand for kombucha in the region. The U.S. consumers are highly aware regarding cancer treatment and prevention and therefore, “Tea Mushroom” is the commonly used drink in the U.S. APAC is expected to overtake the North America kombucha market with the fastest growing CAGR of 28% during the forecasted period due to the potential driving factors such as growing demand for kombucha will grow in APAC countries such as China, Japan and India with the growing awareness regarding health benefits enforces them to consume probiotic beverages in the region and kombucha is one of the major probiotic drink which is highly beneficial to treat various diseases such as cancer. Thus, it makes the APAC market highly potential in near future.
The major companies profiled in the report are Buchi Kombucha, urban kombucha, red bull gmbh, nessalla kombucha, GT’s kombucha etc. The companies are using various strategies such as mergers & acquisition, product launches, partnership etc. to expand market share. On July 2016, The Hain Celestial Group Inc. has increased its kombucha portfolio by expanding Blueprint organic portfolio in Kombucha. The drinks mix organic cold-pressed juices by the power of fermented tea, providing functional benefits, such as immunity and digestion.

 

  1. INTRODUCTION
    • EXECUTIVE SUMMARY
    • ESTIMATION METHODOLOGY
  2. MARKET OVERVIEW
    • MARKET DEFINITION AND SCOPE
    • VALUE CHAIN ANALYSIS
    • KEY BUYING CRITERIA
    • PORTERS 5 FORCE MODEL
    • KEY MARKET TRENDS
      • PIPELINE ANALYSIS
      • R & D SCENARIO
      • REGULATORY FRAMEWORK
    • PARAMETRIC ANALYSIS
    • KEY MARKET INSIGHTS
      • TOP 3 EMERGING COUNTRIES
      • TOP 3 REVENUE GENERATING SEGMENTS
      • TOP 3 EMERGING SEGMENTS
    • COMPETITIVE INTELLIGENCE
      • MARKET SHARE ANALYSIS
      • TOP WINNING STRATEGIES
      • CASE STUDY: TOP COMPETITIVE MOVES
    • STRATEGIC RECOMMENDATIONS & KEY CONCLUSIONS
      • INVESTMENT OPPORTUNITIES BY REGIONS
      • OPPORTUNITIES IN EMERGING APPLICATIONS
      • INVESTMENT OPPORTUNITY IN FASTEST GROWING SEGMENT
  1. MARKET DETERMINANTS
    • MARKET DRIVER
      • GROWING CONSUMPTION OF ALCOHOLIC BEVERAGES
      • INCREASING AWARENESS REGARDING HEALTH BENEFITS CONCERNED WITH PROBIOTIC BEVERAGES
      • GROWING PREVALENCE OF CHRONIC DISEASES SUCH AS CANCER, DIABETES
      • INCREASING PER CAPITA INCOME ACROSS COUNTRIES SUCH AS CHINA
      • CHANGING LIFESTYLE OF PEOPLE
    • MARKET RESTRAINTS
      • GROWING OCCURENCE OF BEVERAGE RECALL
      • HIGH INVENTORY CARRYING COST
  1. MARKET OPPORTUNITIES
    • GROWING R & D INVESTMENT FOR KOMBUCHA IN CHINA
    • GROWING DEMAND FROM INDIA & CHINA.
  2. MARKET CHALLENGES
    • HIGH TIME REQUIRED FOR APPROVALS OF FUNCTIONAL BEVERAGES
    • STRICT REGULATIONS REGARDING FOOD & DRINK SAFETY ACROSS COUNTRIES SUCH AS CHINA
  3. MARKET SEGMENTATION
    • APAC KOMBUCHA MARKET BY TYPE 2014 -2022 ($ MILLION)
      • APAC KOMBUCHA MARKET BY BACTERIA 2014 -2022 ($ MILLION)
      • APAC KOMBUCHA MARKET BY MOLD 2014 -2022 ($ MILLION)
      • APAC KOMBUCHA MARKET BY YEAST 2014 -2022 ($ MILLION)
      • APAC KOMBUCHA MARKET BY OTHERS 2014 -2022 ($ MILLION)
  1. APAC KOMBUCHA MARKET BY FLAVOR 2014 -2022 ($ MILLION)
    • APAC KOMBUCHAMARKET BY HERBS & SPICES 2014 -2022 ($ MILLION)
    • APAC KOMBUCHAMARKET BY BERRIES 2014 -2022 ($ MILLION)
    • APAC KOMBUCHAMARKET BY CITRUS 2014 -2022 ($ MILLION)
    • APAC KOMBUCHAMARKET BY APPLE, MANGOS & CONCONUTS 2014 -2022 ($ MILLION)
    • APAC KOMBUCHAMARKET BY FLOWERS 2014 -2022 ($ MILLION)
    • APAC KOMBUCHAMARKET BY OTHER FLAVORS 2014 -2022 ($ MILLION)
  2. GEOGRAPHIC ANALYSIS
    • CHINA KOMBUCHA MARKET 2014 -2022 ($ MILLION)
    • INDIA KOMBUCHA MARKET2014 -2022 ($ MILLION)
    • KOREA KOMBUCHA MARKET2014 -2022 ($ MILLION)
    • JAPAN KOMBUCHA MARKET2014 -2022 ($ MILLION)
    • AUSTRALIA KOMBUCHA MARKET2014 -2022 ($ MILLION)
    • REST OF ASIA PACIFIC KOMBUCHA MARKET2014 -2022 ($ MILLION)
  3. GLOBAL VS APAC MARKET “A COMPARATIVE STUDY”
    • DECISION SUPPORT DATABASE & ESTIMATION METHODOLOGY
    • COMPARATIVE ANALYSIS ACROSS MARKET SEGMENTS
    • OPPORTUNITY MATRIX
    • US VS APAC MARKET
    • EUROPE VS APAC MARKET
    • ROW VS APAC MARKET
  4. COMPANY PROFILES (ASIA PACIFIC COMPANIES ONLY)
    • BUCHI KOMBUCHA
    • FUJIAN LIXING FOODS CO. LTD.
    • GT’S KOMBUCHA
    • GYKUROEN CO. LTD
    • HANGZHOU BODA BIOLOGICAL TECHNOLOGY CO. LTD
    • KOMBUCHA ME
    • NESSALLA KOMBUCHA
    • PRONATURA INC.
    • RED BULL GMBH
    • REMEDY KOMBUCHA
    • URBAN KOMBUCHA
    • REED’S INC.

LIST OF TABLES

  1. APAC KOMBUCHAMARKET BY TYPE 2014 -2022 ($ MILLION)
  2. APAC BACTERIA KOMBUCHAMARKET BY GEOGRAPHY 2014-2022 ($ MILLIONS)
  3. APAC MOLD KOMBUCHAMARKET BY GEOGRAPHY 2014 -2022 ($ MILLION)
  4. APAC YEAST KOMBUCHAMARKET BY GEOGRAPHY 2014 -2022 ($ MILLION)
  5. APAC OTHERS KOMBUCHAMARKET BY GEOGRAPHY 2014 -2022 ($ MILLION)
  6. APAC KOMBUCHAMARKET BY FLAVOR 2014 -2022 ($ MILLION)
  7. APAC HERBS & SPICES KOMBUCHA MARKET BY GEOGRAPHY 2014 -2022 ($ MILLION)
  8. APAC BERRIES KOMBUCHAMARKET BY GEOGRAPHY 2014 -2022 ($ MILLION)
  9. APAC CITRUS KOMBUCHAMARKET BY GEOGRAPHY 2014 -2022 ($ MILLION)
  10. APAC APPLE, MANGOS & COCONUTS KOMBUCHAMARKET BY GEOGRAPHY 2014 -2022 ($ MILLION)
  11. APAC FLOWERS KOMBUCHAMARKET BY GEOGRAPHY 2014 -2022 ($ MILLION)
  12. APAC OTHER FLAVORS KOMBUCHAMARKET BY GEOGRAPHY 2014 -2022 ($ MILLION)

LIST OF FIGURE

  1. APAC KOMBUCHAMARKET BY BACTERIA 2014-2022 ($ MILLION)
  2. APAC KOMBUCHAMARKET BY MOLD 2014-2022 ($ MILLION)
  3. APAC KOMBUCHAMARKET BY YEAST 2014 -2022 ($ MILLION)
  4. APAC KOMBUCHAMARKET BY OTHERS 2014-2022 ($ MILLIONS)
  5. APAC KOMBUCHAMARKET BY HERBS & SPICES 2014 -2022 ($ MILLION)
  6. APAC KOMBUCHAMARKET BY BERRIES 2014 -2022 ($ MILLION)
  7. APAC KOMBUCHAMARKET BY CITRUS 2014 -2022 ($ MILLION)
  8. APAC KOMBUCHAMARKET BY APPLE MANGOS & COCONUTS 2014 -2022 ($ MILLION)
  9. APAC KOMBUCHAMARKET BY FLOWERS 2014 -2022 ($ MILLION)
  10. APAC KOMBUCHAMARKET BY OTHER FLAVORS 2014 -2022 ($ MILLION)
  11. CHINA KOMBUCHAMARKET 2014 -2022 ($ MILLION)
  12. INDIA KOMBUCHA MARKET 2014 -2022 ($ MILLION)
  13. KOREA KOMBUCHAMARKET 2014 -2022 ($ MILLION)
  14. JAPAN KOMBUCHAMARKET 2014 -2022 ($ MILLION)
  15. AUSTRALIA KOMBUCHAMARKET 2014 -2022 ($ MILLION)

 

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